Win-Win quadrant

The associations with the word “selling” are generally rather negative among our target group, the highly educated, content-strong professional.

And that's not surprising, because generations of dishonest salespeople have taught us that it's best to be wary of sweet talk. And that those slickers are out to get you out of your money as quickly as possible.

But yes, if you want an assignment yourself, you have to offer something every now and then.

How do you deal with that nasty taste? Maarten explains.