Help your customer and your colleague at the same time

Buy signal for someone else

If your client needs additional support and you have a colleague who might be able to contribute, you could connect them together.

That's also called a buying signal. But how exactly do you approach it? And what do you do if you see a need in your customer, but aren't yet sure your colleagues can help?

Mijke explains.

Give me the strength to change what must be changed. Give me the insight to accept what cannot be. And give me the wisdom to know the difference.

Reinhold Niebuhr

This video is based on a chapter from our book *Client Wanted – Acquiring as Part of Your Work*.

If you wish to use it, we would greatly appreciate attribution.

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